NBA Finals ratings push conspiracy?

I know i'm enjoying the hell out of this series.. I'm from Cleveland so naturally i want to see queen james and king wade get dethroned.. but its very entertaining to watch these close games that anyone can take.. the Dallas mavericks have made me a believer.. i'm going to buy a dirk jersey if they win this series and rock it for the summer.. as far as your question goes.. no i don't think its a conspiracy.. if it was then Kobe and the Lakers would be taking on Miamis big 3 this year.. that would have drawn way more ratings